We at SC realize that while digital tools can transform a business, it is important to keep in mind that they should be viewed as enablers. Simply going all in on every latest technological trend is not the answer, and will only do more harm than good. In today’s digital age and technological advancement, we help organizations to develop a blueprint and lay out a digital strategy template which can help to see the bigger picture, and to pinpoint where digital options can be applied to harness efficiency and effectiveness. This will further support in reducing waste, keep departments on track, monitor progress and make necessary adjustments. Digital strategy refers to a plan that employs digital initiatives to achieve company goals. The definition of digital strategy differs depending on who you ask. For example, the marketing department would see it in terms of web channels, such as social media and email. Then again, those in finance would think of online revenue tools; the cloud for IT specialists, data analytics for the operations team, and so forth. Aligning all these varying divisions with both a digital and a general business plan is a complex challenge, and often the reason for a company’s failure to exceed or even meet their targets.