SC supports organizations in improving the effectiveness of a company’s operations and ensuring the functional departments of a company work together in the same direction to ultimately help achieve the business and corporate objectives. A functional strategy is the approach a business functional takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity. A functional strategy helps set objectives that guide the optimum allocation of resources among different business functions. This strategy also guides and facilitates coordination among the functions to maximize their outcomes. Functional Strategy is concerned with the question – How do we support the business strategy within functional departments, such as Marketing, HR, Production and R&D?
